The DESIGN phase of the Service Delivery Process takes off from the Definition for the roadmap for the product or the service. The client now goes through a process of determining operational aspects of the product or the service. In the DESIGN phase, all the aspects of the technology procurement, personnel assignment, requirements freeze for the stage 1 iteration are completed. The DESIGN phase also incorporates a prototype phase that creates a pilot product or service to validate the technology and delivery mechanisms.

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